by: Linda Hohnholz, eTN editor | copyright: eTurboNews – Travel Industry News – World Travel News
Refreshed label highlights the evolution, depth, and skyrocketing growth of America’s #11-ranked Ultra-Premium California Pinot Noir.
Wente Family Estates, the country’s longest, continuously family-owned and operated winery, is pleased to unveil a fresh new look for its Angels Ink Central Coast wine label. The eye-catching label art has been refreshed to stand apart on shelves even more boldly amid impressive recent category growth of Angels Ink’s Pinot Noir and Rosé. The 2021 Angels Ink Pinot Noir from California’s Central Coast will mark the first label with the new design, featuring enhanced angel’s wings, brighter gold foil with a dark black background and spot gloss on the flower’s watermark, providing enhanced contrast.
According to IRI Worldwide, Angels Ink currently ranks #11 in dollar sales in the Ultra-Premium Pinot Noir category (California Origin) over 52 weeks ending in December 2022. The label has shown an impressive 135%+ growth in dollar sales year over year.
“Our updated Angels Ink label artwork is a testament to how much this aesthetic has resonated with consumers in recent years.”
Aly Wente, Vice President of Marketing and Customer Experience and Fifth Generation Winegrower for Wente Family Estates, added, “Angels Ink continues to find new growth avenues, especially among millennials, who especially appreciate how the original, bold label design reflects the equally compelling wine inside the bottle.”
Angels Ink was inspired by Aly and the other fifth generation members of the Wente family as a celebration of individual expression and freedom of spirit.
Each Angels Ink label reflects the artful approach of the winemaking that goes into it, while reflecting a modern, edgy aesthetic.
Sourced from premier vineyards across the Central Coast, Angels Ink Pinot Noir is a full-bodied expression of its coastal terroir, with a round, supple texture. It leads with concentrated aromas of ripe red cherry and succulent strawberry jam, accented with a hint of vanilla. The juicy red fruit carries through to the finish, ensuring this well-balanced Pinot Noir pairs effortlessly with duck confit, poached salmon, and grilled portobello mushrooms.
Angels Ink is nationally distributed and widely available in most major markets. For more information, please visit angelsinkwines.com.
About Wente Family Estates
Founded in 1883, Wente Family Estates has been celebrated for its industry-wide contributions to innovation as the longest continuously family-owned and operated winery in the country, now owned and managed by the fourth and fifth generations of the Wente family, with women leading the charge from grape to glass. The winery draws from certified sustainable estate vineyards in the Livermore Valley, San Francisco Bay, and Arroyo Seco, Monterey appellations to create an outstanding array of fine wines distributed in all 50 states and over 70 countries worldwide. The Wente Family Estates portfolio includes an array of consumer brands, such as Wente Vineyards, Murrieta’s Well, Angels Ink, Ravel & Stitch, Hayes Ranch and more.
In 2010, Wente Family Estates joined the top 10% of California wineries that meet all three tiers within the Certified California Sustainable Winegrowing codes and designation for both their estate vineyards and winery. In April 2022, the company won the Wine Institute’s California Green Medal Leader Award. This award is given to one winery each year and recognizing leadership in sustainable practices that span both its vineyards and winery as well as the estate’s socially responsible initiatives that benefit its employees and greater community.
Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards – Wente Family Estates’ flagship estate label – is recognized as one of California’s premier wine country destinations, featuring wine tasting, food and wine experiences, outdoor wine & music events, unparalleled wedding venues and The Course at Wente Vineyards, an 18-hole championship golf course designed by Greg Norman.
For more information, visit wentevineyards.com.
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