by: Juergen T Steinmetz | copyright: eTurboNews – Travel Industry News – World Travel News
Valerie will lead the marketing team in the region, leveraging on her experience as a digital and social native, employing the art and science of storytelling with a particular focus on data-driven.
Valerie’s priority is to elevate Club Med’s brand positioning within the premium hospitality space to align with the company’s focus on exceptional upscale experiences in 2023.
She will continue to build brand equity for Club Med and solidify its leadership as the preferred all-inclusive ski, mountain, and sun holidays for families and adventurous couples. Based out of Club Med’s office in Singapore, Valerie reports to Rachael Harding, Chief Executive Officer of ESAP.
“As travel behaviors evolve and continue to impact how we engage and stay relevant to our guests, it is more important than ever to leverage current trends and tools that enable valuable insight into the future of travel.
This will require innovative approaches as we continue the next phase of strategic growth within the region,” said Rachael. “Valerie’s experience in the hospitality industry, coupled with experience leading regional teams and a creative passion for data-driven animations, will only enhance the strength of Club Med and help us identify new opportunities that drive value to our regional resorts – we are delighted to welcome her to the team!”
With more than 15 years of experience in the field, Valerie most recently served as Regional Director of Public Relations and Marketing Communications in the Asia Pacific region for Four Seasons Hotels and Resorts, having joined the group in 2018.
Before this, she had been with notable hospitality brands such as with Swissotel Hotels and Resorts, Pan Pacific Hotels and Resorts, and Raffles Hotel Singapore. Earlier in her career, she also held positions in the consumer electronics and public relations consultancy space.
A familiar personality in the industry, Valerie is also sought after for her insights. She has been on the panel of conferences, addressing key thought-leadership topics of interest, such as the future of Influencer and Social Media Marketing. She has also led various teams to garner a variety of awards and was also a judge at industry awards.
In her new role, Valerie will also focus on new resort openings in Asia, including Club Med Kiroro Grand, Club Med’s 5th Japanese resort and 4th ski resort in Hokkaido, opening later this year in December, and Club Med Borneo, Kota Kinabalu in 2024. When out of the office, Valerie enjoys exploring new destinations, cultures, and cuisine and can often be found either hiking amidst lush nature or skiing in winter, a new passion recently discovered on a visit to the French Alps.
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