Cross Hotels & Resorts unveils exciting brand and upcoming development plans at WTM 2023

The post Cross Hotels & Resorts unveils exciting brand and upcoming development plans at WTM 2023 appeared first on TD (Travel Daily Media) Brand TD.

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Cross Hotels & Resorts is excited to announce its participation at World Travel Market 2023, from the 6th to the 8th of November at ExCeL, London, UK.

Cross proudly boasts a diverse portfolio of over 28 remarkable hotels spread across four countries, namely Thailand, Indonesia, Vietnam and Japan. Each of these properties falls under one of their six distinct and unique brands: Cross, Cross Vibe, Away, Lumen, Kaura, and Cross Collection.

From beyond the ordinary city hotels to luxurious villa resorts, each property within the Cross portfolio offers a distinctive and exceptional guest experience. The company has been on an extraordinary journey of global expansion since its acquisition by the Flight Centre Travel Group in 2017, establishing itself as one of the fastest-growing players in the hospitality industry.

Ambitious Growth and Evolution:
Cross Hotels & Resorts is driven by a resolute commitment to substantial expansion, aiming to elevate its portfolio from 28 to 100 hotels by 2028. Their vision is to become the premier Hotel Management operator in the Asia-Pacific region, offering innovative alternatives to global chains. This strategy gains further strength through the recent introduction of three new brands – Lumen, Kaura, and Cross Collection. These brands offer both investors and guests distinctive choices, characterised by innovation and complementarity.

Global Footprint and Strategic Expansion:
With a strong current presence in Thailand, Indonesia, Vietnam, and Japan, Cross is now strategically exploring opportunities in Cambodia, Malaysia, and Singapore, with future aspirations to bridge Oceania and Asia by entering the Australian market. To accelerate this growth, the company has introduced a conversion brand and white label solution, solidifying its position as a dominant force in the Asia Pacific hospitality industry.

“We are embarking on an exhilarating journey to redefine the future of hospitality. Our relentless commitment to innovation and our ambitious expansion plans signal our unwavering dedication to providing exceptional experiences to our guests and unparalleled opportunities for our partners.” – Harry Thaliwal, CEO of Cross Hotels & Resorts.

Exciting Developments:

Bali Development and Exclusive Partnership:
Cross Hotels & Resorts is making waves in Bali with four existing properties and five more in various stages of development, solidifying its presence on the captivating Indonesian island. The most recent addition to this flourishing portfolio is the signing of a notable Hotel Management agreement with PT. Grha Swahita (BIP Group). Effective from January 1st, 2024, this partnership will see Cross Paasha Bali Seminyak becoming a part of an exclusive portfolio. Cross Paasha Bali Seminyak is a modern and charming property with 99 exquisitely designed keys, offering an ambiance of serenity and relaxation. It features a variety of 55-square-meter suites spanning three floors, with an additional 10 suites offering stunning views on the upper floors. The expansive 110-square-meter Penthouse Suite boasts panoramic ocean views, making it perfect for families and small groups.


Focus on Bali Development:
Harry Thaliwal, CEO of Cross Hotels & Resorts, expressed his enthusiasm for Bali’s development opportunities, emphasising the island’s natural beauty and potential. The company is committed to growth and excellence in Bali, and this partnership marks a significant step forward in realising that vision.


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