Crowne Plaza Dubai Marina selects Knowland to strategically reallocate market share

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Crowne Plaza Dubai Marina Hotel has selected the Knowland platform to gain access to insights into untapped industries and potential accounts, expand opportunities within the luxury hotel sector and empower sales teams to reallocate market share strategically.

Located in the cosmopolitan Dubai Marina area, the IHG property provides 273 rooms, meeting and event facilities, and five restaurants. As the region continues to expand, hoteliers are facing growing competition. The Knowland platform aids individual properties by enhancing their competitive edge and enabling them to more effectively pinpoint potential prospects and secure emerging corporate and MICE (meetings, incentives, conferences, and exhibitions) business. Its robust market analysis tool empowers corporate-level teams to acquire insights that facilitate revenue maximization, portfolio performance optimization, and informed market-related decision-making.

Intuitive interface provides seamless accessibility – The Crowne Plaza Dubai Marina values Knowland for its user-friendly platform, enabling its sales team to access insights on MICE business with a simple click effortlessly. This streamlined access to information, including details about those booking their competitive set and respective markets, uncovers fresh target industries and account opportunities, ultimately facilitating the hotel’s efforts to expand its market share.
Effective market intelligence fosters a competitive edge – Leveraging Knowland’s proprietary algorithm, the hotel’s profile is cross-referenced with a comprehensive database of account attributes and booking behaviours to identify prospects with the highest conversion potential. By refining event searches to specific hotels, the sales team gains a competitive advantage and can efficiently target pre-qualified leads.
Strategic account reporting – Through the utilization of Knowland’s reporting features, the sales team gains a deeper understanding of recurring business patterns and market trends. This valuable insight informs strategies that empower the team to seize market opportunities effectively.
Offers insights into market dynamics – Crucial market analytics equip leaders with the capability to steer hotel sales teams, using insights regarding account potential that extend beyond internal brand or management company data. Consequently, this empowers them to strategically plan account strategies by leveraging historical buying behaviours and preferences.

Madisse Matar, director of sales and marketing, Crowne Plaza Dubai Marina, said: “We chose Knowland to obtain a comprehensive understanding of market analytics at a higher organizational level. The team collaborated with us to reacquire insights amid ongoing disruptions, allowing us to restore our grasp on brand and market trends. We are excited to have this formidable tool at our disposal as we secure bookings for group business in 2023 and beyond.”

Patricia Shea, senior vice president, revenue at Knowland, said: “As Knowland continues its expansion into the Middle East, we look forward to helping the Crowne Plaza Dubai Marina better utilize data and capture market share. Knowland is committed to helping hotel sales teams gain more efficiency, better results, and increased profitability with the data-driven insights they need to compete in the increasingly competitive hospitality market.”



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