EaseMyTrip.com, one of India’s largest online travel tech platforms, launches its first offline franchise retail store in Pune, Maharashtra. This is a strategic move aligned with the brand’s expansion plans through its franchise model. With this innovative approach, EaseMyTrip intends to tap its offline customer base and offer them tailored meet-and-greet experiences.
The office is situated in Parakh Capital in Pune, which is one of the prime localities in the city. The interiors of the store have a modern touch, complimenting the brand’s colour palette to ensure customers connect better and have a strong brand recall. The store will provide high-end services, ranging from flight and hotel bookings and purchasing bus, railway and group tickets to luxurious vacations, cruise and charter packages. EaseMyTrip’s Pune store will also offer add-on services of visa applications and related formalities.
Rikant Pittie, Co-Founder, EaseMyTrip, said, “Our customers are our priority, and our vision is to exceed our customers’ expectations. We aim to emerge as the ultimate destination for anything and everything related to their travel plans. The franchising network was established with this objective in mind. After conquering a strong presence in the online space, we wanted to increase brand visibility and provide premium services to our customers through offline retail stores as well. We are elated that our innovative model has received a positive response so far, and are thrilled about the latest store launch in Pune. We are looking forward to more such milestones in the future.”
EaseMyTrip officially launched its flagship brand, EaseMyTrip Franchise, early this year. Since then, the brand has opened nine offline stores under its franchising model across India, with the recent one being in Jalandhar and Delhi.