Global Toilet Paper Market Report (2022 to 2030) – Size, Share & Trends Analysis

The “Toilet Paper Market Size, Share & Trends Analysis Report by Type (1 Ply, 2 Ply, and Others), by Distribution Channel (B2B, B2C), by Region, and Segment Forecasts, 2022-2030” report has been added to’s offering.

The global toilet paper market size is anticipated to reach USD 75.6 billion by 2030. The market is projected to register a CAGR of 4.4% from 2022 to 2030.

Toilet paper has become increasingly popular among consumers in recent years, and this trend is expected to continue in the coming years. Rising awareness about health and hygiene is driving the demand for personal care products such as toilet paper. Customers in European as well as North American countries are spending more on hygiene and safety products.

The ongoing pandemic increased the demand for toilet paper in households leading to disruption in the supply chain. The average amount of toilet paper used per capita by Americans is roughly 140 rolls i.e. that’s 28 pounds in a year.

The U.S. is the biggest buyer of toilet paper in the world. COVID-19 caused demand for toilet paper in e-commerce to shift drastically from away-from-home to at-home due to the lockdown and restrictions imposed by almost every country.

Toilet Paper Market Report Highlights

  • Based on type, the market is segmented into 1 ply, 2 ply, and others. Due to its low cost and easy availability, the 1 ply toilet roll held the largest market share in terms of revenue in 2021.
  • The market is segmented into B2B and B2C, with B2C being separated into two categories such as online and offline. In 2021, the B2C segment accounted for the largest revenue share. Meanwhile, offline distribution channels dominated the market under the B2C segment in 2021.
  • North America dominated the market for toilet paper with the largest revenue share in 2021 due to the largest consumption of toilet paper, and the presence of major industry players in the region .

Key Topics Covered: 

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Toilet Paper Market Variables, Trends, & Scope
3.1 Market Introduction
3.2 Penetration & Growth Prospect Mapping
3.3 Value Chain Analysis
3.4 Sales and Retail Chain Analysis
3.5 Market Dynamics
3.5.1 Driver Impact Analysis Growing Usage Of Toilet Paper Demand For Recyclable Toilet Paper
3.5.2 Restraint Impact Analysis Shortage of Raw Material
3.5.3 Industry Challenges
3.5.4 Industry Opportunities
3.6 Business Environment Analysis
3.6.1 Industry Analysis-Porter’s Five Forces
3.7 Roadmap of Toilet Paper Market
3.8 Market Entry Strategies
3.9 Impact of Covid-19 on Toilet Paper Market

Chapter 4. Consumer Behavior Analysis
4.1 Demographic Analysis
4.2 Consumer Trends & Preferences
4.3 Factors Affecting Buying Decision
4.4 Consumer Product Adoption
4.5 Observations & Recommendations

Chapter 5. Toilet Paper Market: Type Estimates & Trend Analysis
5.1 Type Analysis & Market Share, 2021 & 2030
5.2 1 Ply
5.2.1 1 Ply market estimates and forecast, 2017-2030 (USD Million)
5.3. 2 Ply
5.3.1 2 Ply market estimates and forecast, 2017-2030 (USD Million)
5.4 Others
5.4.1 Others market estimates and forecast, 2017-2030 (USD Million)

Chapter 6. Toilet Paper Market: Distribution Channel Estimates & Trend Analysis
6.1 Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2 B2B
6.2.1 B2b market estimates and forecast, 2017-2030 (USD Million)
6.3 B2c
6.3.1 B2c market estimates and forecast, 2017-2030 (USD Million)
6.3.2 Online Online market estimates and forecast, 2017-2030 (USD Million)
6.3.3 Offline Offline market estimates and forecast, 2017-2030 (USD Million)

Chapter 7. Toilet Paper Market: Regional Estimates & Trend Analysis

Chapter 8. Toilet Paper Market: Competitive and Vendor Analysis
8.1 Key Global Players, Recent Developments, and their Impact on the Industry
8.2 Key Company Categorization
8.2.1 List Of Manufacturers
8.3 Vendor Landscape
8.3.1 Key Company Heat Map Analysis, 2021

Chapter 9. Company Profiles
9.1. Georgia-Pacific
9.1.1. Company Overview
9.1.2. Product Benchmarking
9.2. Procter & Gamble
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.3. Kruger Products L.P.
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiative
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Kimberly Clark
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. ABC Tissue
9.6.1. Company Overview
9.6.2. Product Benchmarking
9.6.3. Strategic Initiatives
9.7. Wepa
9.7.1. Company Overview
9.7.2. Product Benchmarking
9.7.3. Strategic Initiatives
9.8. Suzano
9.8.1. Company Overview
9.8.2. Product Benchmarking
9.8.3. Strategic Initiatives
9.9. Absormex CMPC Tissue
9.9.1. Company Overview
9.9.2. Product Benchmarking
9.10. Essity Actiebolag (Publ)
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.11. Caprice
9.11.1. Company Overview
9.11.2. Product Benchmarking