Gold Medal welcomed agents to their head office in Leyland last week as part of their Access All Areas day – their signature ‘behind the scenes’ event. The event provided agents with the opportunity to connect with selected suppliers from across the globe through deep-dive educational 45-minute sessions, as well as the opportunity to network with fellow agents and, of course, the Gold Medal team.
Partners attending the all-day event were Tourism Western Australia, Emirates, Visit Ras Al Khaimah, Sun Siyam Resorts, Qatar Airways, Walt Disney World Resort and British Airways. Each focused session delivered by these supplier partners provided extensive insight into each brand and the opportunity for agents to ask questions and learn more about key focus areas.
Karen Fletcher, Trade Partnerships Director at Gold Medal shared, “Access All Areas is the perfect platform for our agents to build relationships with suppliers, and each other. Providing educational sessions in a comfortable and relaxed environment always receives strong engagement and the feedback from our attendees has been really positive”.
Fletcher continued, “We are proud to have strong partnerships within the trade and are very grateful that they also see the value in meeting our agents, and sharing their first-hand knowledge that can’t be found just from brochures or online. The day also allowed agents to meet our sales and operations teams, people who they may speak to daily but have never met in person – again advancing relationships to create more successful partnerships.”
The event began with a warm welcome and presentation and concluded with time for refreshments and prizes.