For the first time ever, dnata Travel Group UK’s B2B brands have released a multi-brand campaign titled Winter Escapes, launching 01 November. Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys have shared their winter recommendations and the experiences they offer across four themes: Festive Breaks, Unique Experiences, Winter Sun and Winter Wonders.
A dedicated Winter Escapes digital brochure will be available to agents on the dedicated micro-site complete with downloadable content, and a variety of winter snow and sun offers featured in marketing communications throughout November. Agents can expect to find worldwide tailor-made 3-5* holidays to destinations such as New York for Christmas breaks; The Galápagos or Japan for once in a lifetime trips; or the Caribbean – for those seeking a sunshine escape during the cold UK winter months.
Polar bear (Ursus maritimus) mother and cub on the pack ice, north of Svalbard Arctic Norway
To celebrate the launch of Winter Escapes, the brands are giving agents the chance to win a holiday to Canada, in association with Air Canada. This exclusive incentive will run between 01 November and 15 December 2023. The holiday includes return economy flights, car hire for the full holiday duration, 3 nights in Quebéc City and 1 night at Hôtel de Glace. To enter, agents must simply make a Gold Medal, Pure Luxury, Cruise Plus or Incredible Journeys package booking departing between 01 November 2023 – 31 March 2024 or 01 November 2024 – 31 March 2025. Make a booking including flights with Air Canada for double entry.
Sarah Lancashire, Marketing Director dnata Travel Group UK B2B shared, “Our brand-new Winter Escapes campaign features sought-after winter sun and snow worldwide holidays, luxury retreats, cruises and touring – perfectly showcasing the expertise of each of our dnata Travel Group UK B2B brands.
Lancashire continued, “Our focus has been predominantly on sunshine holidays, but we know that many destinations come to life in the winter months. We have worked closely with our incredible supplier partners to source a wonderful and inspiring selection of snow activities unique to winter in captivating destinations across the globe, that we know our agents and their clients are going to love. That being said, we also recognise the charming appeal of jetting off to warmer climates during the winter months, so agents can expect to see winter sun inspiration too”.