KAYAK integrates ChatGPT into its Best Time to Travel tool to enhance recommendations

KAYAK has integrated ChatGPT into its Best Time to Travel tool, the AI-powered language model developed by OpenAI.

This addition to KAYAK’s Best Time to Travel tool, which allows travellers to easily compare prices with weather and seasonal information to determine the best time for their next trip, expands KAYAK’s travel recommendations by adding local cultural events and a suggestion of additional months to consider for flights.

With thousands of itineraries to choose from, Best Time to Travel greatly simplifies the search process and saves users a lot of time when planning their trip and helps them find the best time to visit their chosen destination for not only the best prices.

To determine the best time for the desired destination, KAYAK’s travel search engine uses data from billions of search queries to predict flight prices up to nine months in advance. The recommendation of the optimal month to travel takes into account the popularity of the destination, average temperature and average rainfall.

 

Now enriched with information from ChatGPT, the KAYAK tool expands its travel recommendations to include local cultural events and unique travel experiences. ChatGPT allows Best Time To Travel users to receive a second recommendation focused on events or festivals in the destination of their choice, whether it’s New Year’s Eve in New York’s Times Square or the traditional Loi Krathong festival in Thailand

 

This integration follows KAYAK’s ChatGPT plug-in that launched earlier this year. The integration offers people a virtual travel assistant to allow more conversational interactions with KAYAK’s search engine. By simply typing in natural language travel queries, like “Where can I fly to from London for under £300 in April”, users can now receive personalised recommendations based on their search criteria and KAYAK’s historical travel data.

Annie Wilson, KAYAK Chief Commercial Officer  commented: “Today’s travellers want to know as much as possible before they set off on their trip, so they can get the best experience that suits their budget. Thanks to our new “Best Time to Travel” service and the recent integration of ChatGPT, there’s no need to guess or rely solely on the opinions from friends or acquaintances when it comes to travel planning. We’re giving every traveller the power of data-driven travel information and recommendations so they can book every trip with confidence.”