MSC Cruises revealed a new and expanded Young and Teen Programme for its whole fleet and a new MSC Cruises original teen music video dedicated to Ocean Cay MSC Marine Reserve.
The Young & Teens Club on all MSC Cruises ships will have extended hours and eight hours of daily live entertainment starting on 15 November 2023. During the day, guests aged 12 to 17 will access exclusive facilities with the newest consoles, games, and VR technology.
Guests may also expect a variety of scheduled activities on board, including sports, cutting-edge amusement options, fun-filled entertainment options at the aquapark, and a dinner created exclusively for young guests and teens. Each evening, a special prime-time game show will be given for teenagers, followed by a teen disco, ensuring there is never a dull moment on the ship.
Following the success of two original web series, “Kelly & Kloe on board” and “Cabin 12006”, MSC Cruises is now introducing an original teen music video – dedicated to its private island in the Bahamas, Ocean Cay MSC Marine Reserve.
Starting November 2023, “Ocean Cay: A Cabin 12006 Story” will be accessible on YouTube. The video stars Merrick Hanna, a social media sensation with 47 million followers, as well as American supporting actors Sophie Santella and Ralphy Perdomo and Italian web star Sespo.
Matteo Mancini, Senior Manager Youth Entertainment MSC Cruises’ said: “With an ever-increasing number of young guests and teenagers on board our ships, we are naturally drawn to the trends they prefer.” MSC Cruises provides them with an unforgettable 360-degree holiday that starts at home with our original entertainment content on the web and social media, continues on board with our Young & Teens Club activities, and continues after the cruise, thanks to the teens themselves who become our digital creators and ambassadors.”
Mancini said, “When people ask us why MSC Cruises has been named the “Best Cruise Line for Families” multiple times, the answer is simple: we listen to our young guests and build their loyalty.” MSC Cruises’ entertainment material, created by our youth section, has had over 11.9 million online views, 64 million impressions, and over 4 million interactions with young guests and teenagers using the official hashtags #mscteens #cabin12006.”
“We are very much in touch with the trends and demands of the Young and teen audience, our most adventurous guests,” says Steve Leatham, Head of Entertainment at MSC Cruises. We actively invest in innovative technology and software to entertain, excite, and involve audiences in ways they can only imagine. We are also aware that strong ambassadorial content online enables the holiday experience to begin before arrival and last long after for our most avid social media followers.”
Produced by MSC Cruises in partnership with Jumpcut Media and directed by Alessandro Valbonesi, the exciting new music video chronicles a cruise holiday to Ocean Cay, featuring a group of young guests divided by their different interests between VR, sports, hip-hop dancing and unrequited love. The beautiful island of Ocean Cay in the Bahamas will unite them, reminding them how wonderful life is, especially on holiday.
The original song, “Ocean Cay,” written and produced by multi-platinum music producer Riccardo Scire’, will be accessible on all MSC Cruises digital platforms, including Instagram and TikTok, enabling young guests and teenagers to create their social content while on holiday.