by: Harry Johnson |
STARLUX Airlines, a Taiwan-based luxury carrier, today announced the launch of its inaugural Taipei-Los Angeles transpacific flight debuting on April 26.
Initially starting with five weekly flights, the service is expected to ramp to daily in June. STARLUX also announced the establishment of its first US office based in Los Angeles and its new designation as the “Official International Airline Partner of the LA Clippers” as part of a multi-year partnership with the NBA team.
“As a brand-new airline to the US market, STARLUX is excited to help create memorable journeys by providing unique and exquisite service to customers traveling to and from Los Angeles to Taipei, and other Asian cities,” said STARLUX Airlines CEO Glenn Chai.
“With Los Angeles being the sister city of Taipei, along with our partnership with the LA Clippers, the city of angels is our airline’s perfect starting US destination.”
Luxury Service and a Taste of Taiwan
While the last few years have seen a plethora of budget airlines come onto the scene, STARLUX is bucking the trend — a luxury airline expanding in a world of no-frills carriers.
With eyes to the skies and “luxury” embedded in its brand, STARLUX operates the TPE-LAX route with its new-generation Airbus A350 configured in a premium four-class layout, with four seats in First, 26 in Business, 36 in Premium Economy, and 240 in Economy.
The new flights will provide exquisite dining including Taiwanese signature dishes and amenities for all-class passengers.
International Partnership with the LA Clippers
The Clippers are an innovative global brand with an international fan base and reach, and STARLUX is the latest international company to join Clipper Nation. In addition to in-arena activations and hospitality elements in Los Angeles, STARLUX’s partnership with the Clippers includes international rights through the NBA’s international team marketing program. The airline will activate in-flight branding, international sweepstakes, and other digital and in-person activations featuring Clippers elements and personalities.
Starting June 1, Clippers-themed amenities will be provided on STARLUX TPE-LAX flights.
“We’re thrilled to partner with STARLUX Airlines to celebrate their new flight route to Los Angeles, and work together to reach new global audiences,” said Scott Sonnenberg, LA Clippers Chief Global Partnerships Officer.
“Clipper Nation is made up of diverse fans in Los Angeles and around the world, and this new partnership will literally help us bring Clippers fans to L.A. I can’t think of anything better.”
STARLUX and the Clippers marked the partnership and upcoming new service with a celebration, jersey presentation, and the debut of STARLUX’s in-game assets last month.
According to Chai, “STARLUX is proud to be the Official International Airline Partner of the LA Clippers. We hope many Clippers fans will choose to fly with us on their next trip to Asia.”
Full article: New Taipei to Los Angeles Flight on STARLUX Airlines
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