These include roadshows in major Indian cities and participation in prominent trade event. The strategy follows Saudi Tourism Authority’s (STA) ongoing efforts to increase awareness about Saudi as a unique, diverse, authentic tourism destination and ultimately, drive visits, as one of the key priority source markets for the country.
Saudi took part in OTM 2023 from February 2-4, 2023, at the Jio World Convention Centre, Mumbai. This was followed by two roadshows in Mumbai and Ahmedabad on February 6 and 7, respectively.
“India is a key source market for Saudi and over the past 18 months, we have both established and deepened relationships with key trade partners, to inspire them about the breadth and depth of the country’s offering and to reinforce our commitment to helping them grow their businesses,” said Alhasan Aldabbagh, President – APAC, Saudi Tourism Authority.
“The Saudi destination offering is unparalleled. Authentic Arabian culture, rich heritage, unique landscapes and a rapidly expanding entertainment and lifestyle scene is at the heart of what Saudi offers the Indian traveler and our role is to support our partners, to showcase the new, undiscovered experiences and unlock the wealth of opportunity the destination presents.”
“These engagements are critical in helping us achieve our ambitious goals, to drive volume and growth.”
The roadshow and trade event will provide a platform to travel trade professionals to engage directly with Saudi representatives and connect and build relationships with local suppliers in the hotels, airlines, DMC and destinations space through specialized one-to-one meetings.
Saudi Arabia’s rich heritage and traditions have been shaped by its position as a historic trade hub and the birthplace of Islam. In recent years, the Kingdom has undergone a significant cultural transformation, evolving century-old customs to fit the contemporary world of today.
Find out more about the range of activities and experiences available to Indian travelers in Saudi at Visit Saudi.