The Siam partners with The Set Collection

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The Siam, a distinguished luxury boutique hotel on the banks of the Chao Phraya River, is thrilled to announce its partnership with The Set Collection, a premier hotel representation company. The Set Collection is known for its global network of aligned, forward-thinking non-competing hotels highlighting guest needs, boasts founding members such as Hotel Cafe Royal in London, Conservatorium in Amsterdam, Lutetia in Paris, and Mamilla Hotel in Jerusalem. These esteemed properties share a commitment to providing inspiring environments, individual experiences, and a strong sense of locale at the heart of their hospitality philosophies.

Nick Downing, General Manager at The Siam, expressed his enthusiasm about this momentous decision: “After almost a decade successfully partnering with Preferred Hotels & Resorts, we are looking forward to a new era and possibilities with The Set Collection. From our earliest discussion with their team, it was apparent The Siam would benefit from being part of a much smaller and intimate collection of properties when it comes to various sales and marketing activities as well as cross promotional possibilities.”

The Siam now proudly stands alongside The Set Collection’s other prestigious member hotels including The House Collective properties; The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu, The Middle House in Shanghai as well as Hotel Esencia in Mexico, The David Citadel in Jerusalem, Le Grand Jardin in Cannes, and the Ultima Collection properties in Gstaad, Crans-Montana, Geneva, Megève, Courchevel, and Corfu.

Recent accolades have further solidified The Siam’s position on the global stage, most notably featuring on the 2023 edition of the World’s 50 Best Hotels. With The Upper House and Hotel Esencia also featuring, The Set Collection proudly stands as one of the most represented brands in the world on their inaugural list. The Siam looks forward to a flourishing partnership with The Set Collection, continuing to deliver unparalleled experiences to its esteemed guests, blending Thai hospitality with global sophistication.



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