UK Summer Travel Intent Rising

Flight bookings are up 118% compared to the start of 2022

LONDON, June 9, 2022 /PRNewswire/ — From historic city centres, to the culturally vibrant capital city London, to the beautiful crowd-free countryside, the UK has always been a popular choice for global travellers. With all remaining COVID-19 international travel restrictions being lifted in March, travel intent has continued to improve. Sojern, a leading provider of digital marketing solutions for travel, shares travel trends and insights for a promising summer ahead in the UK. What will happen this season?

Flight bookings to the UK are on the rise globally 

Travel demand to the UK in 2022 continues in an upward direction, closing the gap with 2019 flight booking levels. As of 9th May 2022 bookings are up 118% compared to the start of the year. All global regions demonstrate positive uplift in the leadup to the peak summer travel season. US, Canada, and Caribbean is up 171% vs the start of 2022, Asia-Pacific(APAC) is up 118%, Europe, Middle East and Africa is up 105%, and Latin and Central America is up 104%. APAC is the slowest region to recover vs 2019, perhaps due to having had some of the tightest travel restrictions in the world, however all subregions, beside East Asia, have achieved or exceeded 2019 booking levels.

UK summer and Jubilee travel demand 

The Queen’s recent Jubilee celebrations could account for a minor increase in June’s contribution to total travel within the year, as well as pent-up travel demand to the UK. What is clear is that a strong summer season is ahead of us with June – August total booking contributions increasing from 25% in 2019 to 27% in 2022. Top origin countries to the UK include the United States (23.5%), domestic travellers within the United Kingdom (6.7%), Germany (6.6%), Canada(6.8%), and notably Australia, now exceeding their 2019 contribution level (up 1%)from 4.1% in 2021 to 5% in 2022.

Length of stays on the rise for summer travel 

Sojern has seen a sharp increase in medium length trip durations (4–14 days), up 24% in 2022 from 18.6% in 2019, at the expense of short (0–3 days) and long trips (15+ days) A decrease in long trip duration during this period follows a long-term decline observed from back in 2019. This could partly be due to travellers taking advantage of “workcations”—the travel trend mixing work and play that’s here to stay. According to the BBC, there’s no sign of workcations slowing down as companies continue to offer flexible remote work policies.

About Sojern

Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions to drive direct demand. Thousands of hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travellers around the world.