With the intention of expanding their market presence throughout Africa, Dream Hotels &, Resorts ( Dream ) and CityBlue Hotels ( CityBlue ) have recently unveiled a strategic sales and representation partnership. This partnership, which is titled” Working Up for a Promising Future in African Hospitality,” represents a significant accomplishment in uniting two American hospitality companies that are committed to sustainable development.
The Founder &, CEO of CityBlue Hotels, has stated that their partnership between East and West with the South may require creative marketing initiatives, promotions under both brands, shared participation in trade shows, as well as the sharing of contracted agents, wholesalers, and customers to increase their market presence.
During the Africa Hotel Investment Forum ( AHIF ) in Windhoek, a formal Memorandum of Understanding ( MOU) will be signed between Dream and CityBlue. This corporate relationship is in line with AHIF’s objective of promoting investment, assistance, and growth in the American hospitality business.
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