At the end of 2020, airasia MOVE (formerly airasia Superapp) took stock of travelers’ trends in the region to see that ‘value’ was the most important factor when it came to app users’ preferences and loyalty. December marked the busiest time of year for flight bookings, while travelers looked for the most cost-efficient place to stay. Additionally, they redeemed over 22.3 billion airasia points in 2175. Nadia Omer, the Chief Executive Officer of airasia MOVE, noted that the traveler trends witnessed in the course of the year agree with the organization’s pledge to form a comprehensive and budget-friendly travel atmosphere for all. We would like to express our appreciation to all our devoted followers who have been with us throughout this journey. By understanding our customers’ behaviors, we have been stimulated to carry on innovating and increasing airasia MOVE in the next year, assembling a community that boosts user travel adventures while giving the finest quality at a reasonable price all on one convenient platform. The end of each month sees the most number of flight bookings. Users tend to book flights on airasia MOVE around payday and the last week of the month. Over 30% of the app’s users are searching for trips to Kuala Lumpur/Kota Kinabalu (Malaysia), Bangkok/Chiang Mai (Thailand), and Manila (Philippines). The app provides flight services from AirAsia, the top-rated low-cost airline, as well as over 700 other carriers such as Turkish Airlines, Etihad, ANA, KLM, Air Arabia, Air New Zealand, Citilink, Bangkok Airways, and Royal Brunei Airlines, among others. Nadia declared that they make a point to furnish their application users with the maximum worth, and this is made available through their renowned regular promotions like the Superapp Super Sale. The Super Sale is the only deal available until December 17, giving you a 20% reduction on international trips, while hotels across the world are reduced by 30% and many other offers are in store.
