At the biggest vacation trade show in the world, the ITB Clients Circle holds important significance. This unique group every includes roughly 1, 000 carefully selected buyers who are mostly evaluated on their purchasing abilities. As a result, the latest findings of the investigation conducted by ITB Berlin in close collaboration with Munich-based advisory Dr. Fried &, Partner, are becoming more and more intriguing.
The December 2023 round of the annual Global Travel Buyer Index, which took place in February of this year, was the focus of the following circular. A sizable portion of this year’s Buyers Circle’s participants were polled, leading to amazing revelations about the Circle’s eyeliner and the current economic climate.
The study sought to find out which key source markets the participants generally used to make their purchases. Nearly half of the respondents rated Europe as their main market, with Germany accounting for more than 25 %. Asia made up about 7 % of the total, with North America making up about 5 % of the total.
Buyers had the opportunity to choose from a variety of categories when surveyed about the types of purchases they were making. Around 81 percent of people chose Resorts as their top class. Activities, DMC Services, and Activities & were evenly split at 50 % each. Popular options were likewise payments. About one-third of respondents mentioned flights, while 27 % were interested in cruises, and 17 % were in the business of renting cars.
When asked how they felt about the state of the economy at the time, the ITB Clients Circle members expressed enthusiasm. The majority of interviewees reported that over the past six months, the amount of orders had increased compared to last year’s similar time. But, between the first and second shells of questioning, this ratio slightly decreased. Among certain acquisitions, about 75 % stated that they had improved, while about 20 % stated that there had not been any change. Additionally, the survey looked into the costs associated with placing orders, and more than 80 % reported an increase in their estimates compared to those for the previous year.
In all cases, the effects from the previous six months were just as enthusiastic as the forecasts for the upcoming six months. According to their responses, roughly 75 % of them predicted a rise in order amount compared to the same time last year. Around 20 % predicted no change, while a small percentage foresaw a increases. Additionally, the majority of respondents predicted a rise in confirmed purchases, with over 75 % of respondents predicting the same-store sales increase. This also applies to the overall cost of placing an order.
ITB Clients Circle: Upbeat Mood and a Motivating Future BY: eTurboNews | eTN
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