Get ready to greet Cove Beach 3.0, as the shore club is scheduled to open on JBR. The new site is scheduled to open very soon. In the second quarter of 2024, Cove Beach will open at La Vie residences on JBR ( next to the Rixos Premium ), following closing its doors earlier this month on Bluewaters. The 7, 000 square inch nighttime group destination will have room for up to 750 revellers, split across four different locations. This time around, there will be a brand new name cafe, with seats indoor and outdoor, plus a smoking lounge with gorgeous views from the bottom deck. There will be several swimming pools with comfortable day beds and a variety of sun loungers along the beachfront. Visitors can reserve one of the upscale villas with their own personal plunge pool for a VIP evening out. Although the full grand reveal will take place in September, we wo n’t be able to see the first phase of Cove Beach until later in the summer. Later this year, Cove Beach may introduce a beautiful new adults-only Rosé Lounge Pool, a high party hotspot with its own bar, where visitors can anticipate both global DJ sets and regular rotations of parties headlined by regional DJs. Fans of the brand will be pleased to learn that all of the most well-known Cove Beach events will be moving to the new location. The annual event schedule at the new Cove Beach includes the award-winning Rose All Day ladies ‘ day, Industry Day, Unplugged, Rendezvous, and Garden of COVE. Once the venue is ready, additional events will be added. The renowned Dubai beach club, which was founded at Jumeirah Beach Hotel before moving to the former Caesars Palace when it opened in 2018, will have its third location. Cove Beach, La Vie, JBR, opening Q2 2024. covebeach.com
